Draw:

The number of customers a band brings to a club they perform at.  If a performer asks a booking agent at a club for a show, the first question asked in return is "What's your draw?"  The perspective framing that question, and the term, is: 1) the club shall assume none of the inherent financial risk involved  and 2) it is primarily the performer's responsibility to bring customers to the bar. Naturally, the next question the musician asks should be “what’s YOURS?” See also following.