Slow Build

Building an audience for either a band or a venue takes consistency over time. Building a brand of quality music, too, will take time, for word of mouth to spread, for people‚Äôs habits to change, for marketing and advertising to have an effect.  Marketers say that prospects will ignore printed advertising the first six or seven times they see it; that number is even higher for electronic media. See also synergy, sustainable

 

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