Sustainability

In order for a slow build to happen, a venue and a band must make a commitment to working with each other consistently and equitably over time.  If a venue invests some resources in developing its own crowd, and provides a good workplace for musicians (adequate sound system, engineer, and acoustic treatments, for example,) the band is more likely to stay, and a state of synergy becomes much more likely. Moreover, if the band does move on, the venue, having won over some of the patrons, is not starting at zero again.  See also Double Whammy, The.